The Health and Communication Festival rewards the Smoke free’ chatbot
The Health & Communication Festival rewards the first’ Smoke free’ chatbot developed by The Social Client for the Ramsay Générale de Santé Foundation
A CHATBOT TO HELP YOU QUIT SMOKING?
YES! IT’S POSSIBLE, thanks to the awareness campaign that the Ramsay Générale de Santé foundation ran with its Smoke-free chatbot. The bot aimed to build a supportive community around smokers trying to quit, by sharing their experiences with other web users and creating a network where they could motivate and challenge one another every day in a fun and compelling way. The encouragement that these support groups provided over a month’s time effectively multiplied by 5 the smokers’ chances of quitting: jumpstarting their course to success.
TECHNOLOGY TO THE RESCUE
The campaign’s success caught the attention of the Health & Communication festival jury who awarded its annual prizes on Thursday January 26th, 2017 in Paris. The Social Client’s Smoke-free bot won bronze in the category’ Public Health Communication on Disease Prevention and Awareness : an outstanding distinction for the team helming the project, as Caroline Desaegher, Sales Manager for Ramsay Générale de Santé, relates: « This award is a powerful acknowledgment of our Foundation’s efforts toward Disease Prevention. With this first action, we wanted to seize new opportunities provided by Social Networks, not as a business operation but to raise awareness on health matters. We hoped to truly build communities around smokers in order to support them for at least a month in their efforts to quit. That’s the marvel of Social Networks.
A FUN AND RALLYING EXPERIENCE
The context and spirit of a healthy competition fueled the will power of smokers, helping them persist in their endeavor. Over 60% of smokers express a desire to quit, but give up half-way for lack of a strong enough support system. A genuine problem to which the Smoke-free bot offered an alternative and innovative solution.
An unprecedented experiential Chatbot, intended as both a Health companion and Awareness-raising campaign manager. One of many more to come, as The Social Client is already imagining new, additional applications for other industries