Build a new conversational feature on Messenger
Deezer wanted to benefit from the Messenger chat extension feature to propose a new discovery experience to its users.
Enrich customers’ experience through a new conversational feature on Messenger
TSC helps Deezer to identify strategic markets to launch the extension and define personalized functionalities for each country. Brazil, United Kingdom, USA, and France are the chosen ones to lead the way.
This chat extension includes 2 functionalities: discovery (artist, title, album) and collaborative playlist (allowing users to create their own playlists with their friends directly within a conversation).